Hi there.

I work with teams to create purposeful copy and nimble content strategies for digital products and services.

👩🏾‍💻 + 🎯 = 💃🏾

What I’ve been up to

Services

  • In-app prompts, labels, navigation items, CTAs in mobile and website flows.

    UX flows, design research.

  • Copy that motivates and inspires. Voice and tone of a brand.

    Content that communicates mission of a company and helps differentiate it from competitors.

  • Key messages, frameworks, customer researched stories, proof points.

    Content that illustrates how a product or service solves problems and fits into a customer’s life and goals.

  • Long-form copyediting and developmental editing of essays and non-fiction book manuscripts.

  • Information architecture, systems, style guides, content frameworks.

Impact

  • Tell sharp, targeted stories

  • Make sense of complexity

  • Create dynamic systems